Culinary Rituals is a multicultural exploration of acquired and created culinary rituals. An experiment conducted by Harvard proves that culinary rituals enhance the taste of food considerably by activating the human senses which encourages people to become more aware of how they interact with their food. I started this exploration by documenting families living in New York City and by keenly observing their interaction with their food on the bases of the washing, cutting and cooking techniques they used. Additionally, I extended my research by sending surveys to people around the world.

Culture, religion, family and ancestry form acquired culinary rituals based on traditions and restrictions. Urbanism, psycho-geography and personal convenience provoke created culinary rituals and profoundly influence how people relate to food. Starting from one basic ingredient–the egg–I intend to take the reader on a culinary journey that travels from personal experiences to accidental discoveries.

To view the complete project visit www.culinaryrituals.com

I developed a set of Vanilla Macchiato Candle packaging for Ramesh Candles (P) Ltd, a candle manufacturing company in Tuticorin - India. The vintage retro candle packaging with busy patterns and a pop of color reminds the consumer of the refreshing buzz felt after a cup of vanilla macchiato every morning. 

This logo was designed for Ramesh Candles (P) Ltd,  a candle manufacturing company in India. Maeva, in Irish, means an Intoxicating woman. This upcoming brand targets young consumers in luxury candle market.

The brand strategy for Jamaica is based on the concept of interaction. The people of Jamaica play a crucial role in giving Jamaica the happy, energetic and friendly vibe that it portrays. 

The 'Be a Local' campaign truly sets a warm and inviting tone, focusing on the biggest aspect of Jamaica, it's people!

This is a brand refresh for the State Hermitage Museum in Russia. The State Hermitage Museum is one of the largest and oldest museums of the world. With the new brand experience, I intend to express the magnificence and richness of the museum. I drew inspiration from the mosaic floor tiling and the color schemes found inside the museum for the visuals.

One of my goals was to make this less of a tourist destination and more of an inspiring museum that encourages visitors to keep coming back. Thus, I decided to use the concept of "Frequent Flyers" and "Award Travel" embraced by airline companies and bring it to a completely different world. Every time an art enthusiast visits the museum, he/she gets an upgrade badge and can eventually become a member.

Ieena Duggal is an aspirational fashion design student from Parsons - The New School for Design in New York. With this project I helped her develop her brand identity and using conceptual thinking, which led to many interesting ways to enhance the brand experience.

For the branding, I went with the theme of Reflection since her brand reflects aspiring and confident young women. Ieena means "mirror" in Hindi. I decided to incorporate reflected photographs for the photography direction. The addition of mirrors in the tags give the brand a fresh identity.

For the website, I decided to incorporate an element of surprise. Every time a customer visits the website, the webcam would automatically function enabling the viewer to see his/her face on the website. The website would generate positive phrases like "You look beautiful today" under the viewers photograph to encourage the viewer to feel confident and beautiful.

Man Transforms // 45 symbols was a collaborative project where the typography students from Parsons, NY worked with students from Beirut, Cologne and Hong kong. The underlying concept was to come up with 45 symbols to represent each city.

I chose the best out of the 45 symbols that we came up with to represent the cities. I made tattoos and photographed them on people and eventually made postcards. It was a successful advertising tool as well.

A collaboration between Rachal Tai, Jane Gardner & Anjana Singhwi for Parson's Interaction Core: Studio class. Our goal was to create a pattern-making app on the iPad, with our target group being both designers and non-designers.

We based the paradigm of the work space on Adobe Photoshop, allowing designers to feel more intuitive with the app. We also added labels underneath the buttons to allow users who are not familiar with Adobe Photoshop to understand and use the app with ease. This is a part of our app, showing how to apply a kaleidoscope effect onto a preset pattern from the pattern library. A video of our user testing is also included.

Oxygen viewers are a new breed of audience, we like to call them Generation O. 

WANT IT: They want it and they will get it. Oxygen viewers are willing to spend money, time and effort to get what they crave. Oxygen viewers excel in life and style: setting goals and achieving them every time.

FLAUNT IT: Not afraid to make a statement, they try the latest chic item without fear, and they look good doing it. They know how to pull off any look with their swagger and strut: they are the allure to any room. 

TREND IT: They are the first among their friends to go on social media and start the buzz over the latest fashion, fads and tastes. Oxygen viewers love to spread the word and are ahead of the curve when the new looks come around. 

Put it all together and you get Generation O: Aspiring, bold trend setters who have fun. 

Business cards for the Director of Ramesh Flowers (P) Ltd.

I redesigned the "Here is New York" book cover according to how I perceived New York and worked on ad campaign to promote the book. It has subtle references to life in the city. The footprints, the fading wall mural and the dirty subway station billboards all represent New York! 

I went to the strand book store in New york and bought book with a poorly designed cover and redesigned it to make it more interesting.

For my Interactive Design class, I collaborated with Rachal Tai, Shelly Seroussi and Katie Santos to create an iPhone app for Parsons the New School for Design. The app is targeted towards accepted students and aims to guide them through a smooth transition into Parsons.

Each year, Parsons accepts 63% of their applicants with 784 first-time degree seeking freshmen. We decided to base our app on this demographic because, from our personal experience, we wanted to improve the complicated experience of moving into college. 

The whole project can also be viewed at http://www.wix.com/kjsantos369/check-parsons

There are four major sections of the app: the checklist, contacts, locations and newsfeed.

The app begins with allowing the user customizing the checklist. After completion, the checklist lists requirements to be performed by the user based on his/her results.

A fingerprint is raw, organic and human. I created this font inspired by the mystery and uniqueness of fingerprints. You can download it on www.fridayfonts.com

Available for free download on fridayfonts.com

Printmaking : Buddha Lithograph